April 14, 2020
During the COVID-19 public health crisis and the required social distancing that has come with it, CCC and our 2020 Census partners have shifted our strategies to digital/remote engagement.
For example, on Census Day (April 1), our Youth Action members held their Get Counted #YouthActionDay2020, an event that included a social media takeover and a video blog on the reasons why young people should care about the Census.
CCC also joined the New York Counts 2020 and Count All Kids Census coalitions to Get Out the Count digitally on social media. Count All Kids reported that on Census Day more than 800 accounts were either tweeting or retweeting, with more than 400 original tweets that reached potentially 9 million people.
Census Day was one impactful part of the collective efforts put in place in recent weeks to get the message out in the midst of unprecedented circumstances.
The New York City response rate means that we are already more than halfway to surpassing the 2010 self-response rate and more than a third of the way to counting all New Yorkers.
However, our momentum can’t stop here.
New York State has 27 of the top 100 counties in the country with the highest risks of young children being undercounted in the 2020 Census representing just over 140,000 children 0-4. With New York State in a state of emergency and practicing social distancing, we must continue to ensure our digital Census strategies are working toward the ultimate goal: ensuring all children are counted in the 2020 Census.
CCC has created several resources you can use to pivot your Get Out the Count strategies:
An undercount jeopardizes federal resources for programs supporting nutrition, child care, education, health care, housing, and others that are essential in the city’s efforts to promote positive health and development outcomes for all children.
Given the concerns around access to health care and human service supports that are front and center due to COVID-19, now is an important time to ensure that every New Yorker has information about the importance of completing the Census.
Many Census advocates have also been hard at work to create content people and organizations can access to support their pivot towards digital engagement. Here are some external resources available with more to come: